The pain of customer engagement with wrist notifications

Not a massively interesting article this, other than the suggestion from one research firm "Gartner" that 1.2 billion traditional watches are sold each year. Each year? If every human brought one for each arm that's less than 12 years before saturation of a market that must already be saturated. This must be yet another example of crazy consumerism with people tricked into buying more watches than is strictly necessary (a number I consider to be ~0, having now been watch-less for well over a decade.)
The reason to post this is the highlighted paragraph which brought to mind a recent Hello Internet podcast which discussed the Apple Watch shortly after they went on sale (but before delivery). While this article brings up the more obviously anticipated suggestion that those with more notification will find it most useful, I rather fall in the the Grey camp in that notifications are bad and that filtering them is a must to maintain sanity. I can't imagine having a wrist vibrating almost continuously every time Facebroke or LinkedOut feel the uncontrollable urge to notify you of the "One People" who have looked at your profile or the 17 posts which have been "liked" by people you once met drunk in a pub at university. It's just going to be maddening.
>Can we please stop it with modern companies painful drive for "engagement".
apple iwatched. © Nick Bailey
link to the actual Guardian article this morning